At Zoe+Ruth, a small Adelaide-based business, we created and sold our own line of FDA-approved medical and beauty products to the US market. This included digital thermometers, callus removers, and replacement heads, all sold on our online store.
I led the creative direction, designing all product packaging and marketing materials to suit the US audience. I also handled product research and worked through the complex FDA approval process, ensuring all products met strict US standards.
From a logistics perspective, I managed shipping and supply chains, coordinated with manufacturers, and oversaw customer service. I also took care of contracts, supplier relationships, and negotiations, helping to keep the business running smoothly and cost-effectively.
On the business and marketing side, I developed social media campaigns and brand strategy to drive sales and build customer trust. Everything was designed with consistency and quality in mind, from packaging to online presence.
Zoe+Ruth was a passion project inspired by our daughters’ middle names. We ran it from 2016 to 2023 and made the decision to close it to focus more on family life. Even though the business has wrapped up, the experience sharpened my skills in design, operations, and strategic thinking—all of which I bring to future roles.
Zoe+Ruth Callus Remover
Creative direction on packaging design, project research, FDA approval process, marketing, social media.
Creative direction on packaging design, project research, FDA approval process, marketing, social media.
